The competitive e-commerce business market made us look for ways to stand out from the crowd. While crafting efficient SEO strategies and creative campaigns, IT specialists remind us of a solid technical base. Think of technical criteria, such as security and speed. It turns out that load time is strongly related to the conversion rate. How does it work?

What’s Conversion Rate and How to Calculate it?

To start with, let’s have a look at the conversion definition and how to calculate its rate. Simply put, a conversion could be any website visitors’ action toward a business goal – from registration for a newsletter to adding items to a cart. Meanwhile, a conversion rate is a percentage you get by dividing the number of conversions by the total number of visitors. Many highly skilled marketers claim – conversion rate is one of the most essential criteria of a successful project.

3 Game-Changing Stats Worth Attention

As we’ve mentioned, this conversion rate is highly related to the website load times. When you think about the impatient internet users, there is no doubt those two are somehow related. Here are 3 stats that will make you consider the technical part of your website.

1. Each Extra Load Time Second Costs

A well-known HubSpot team has recently shared some mind-blowing stats discovered by various companies. One of them was that the conversion rate drops by almost 4,5 percent with each extra second of loading (between seconds 0–5). IT specialists notice that many of those slow load time cases are related to inefficient server choice. For instance, if you own or look after a fast-growing project in Europe, consider a powerful and high uptime VPS Europe.

2. Speed Impacts Decision to Purchase Goods or Services

Another shocking stat presented by the same team of HubSpot – 70 % of customers admit that the website’s speed affects their decision on purchasing goods or services. Sounds like a message every online business owner must note. Want to increase your sales – invest in the website’s speed. Appealing design must go together with the fast load time.

3. 0–2 Seconds for One of the Highest Conversion Rates

When it comes to the fats load time, you might wonder – what’s considered fast enough. Statistics reveal that the best conversion rates are noticed among the e-commerce websites that load in 0–2 seconds. Entrusting your data to experienced hosts and investing in private virtual space and resources makes it possible.

And that is just a few of the surprising facts about the loading times and conversion rates. Those who want the best results should consider the broad picture.

Do you want to improve your website load times but don’t know where to start? Well, seems like highly experienced hosting experts can share a few valuable insights. Start with choosing a powerful server and then discuss its’ configurations and website parameters with IT professionals.

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